Interview 

1. (Business owner over phone) this man I interviewed owned a small e-commerce business. He told me I had a great idea, but he uses the platform Shopify which comes with a compilatory easy to use coding system to build their website. 

2. (Computer science student at UF) She thinks that the idea can’t work because people are making coding very easy with free easy to use websites like code.org almost everyone in the future will know code. 

3. (English Major at UF) He thinks that the idea is immoral and that we should not exploit cheaper labor from outside the US. 

4. (Finance major at UF) She thinks that my idea could be huge, but she believes it won’t be sustainable because minimum wages in those countries will go up.   

5. (Business owner in Gainesville) He thinks that my idea was good but won’t use it because he wants the best of the best coders for his website for his quality of his customers. 

My conclusion:

Who: People who want premium websites that don’t want a cheaper option for their programming needs. 
What: The desire they had of a programmer was there, but they wanted a premium service which I didn’t offer. 
Why: The only difference I saw between the outsiders of my boundary and the insiders was their priority. 

I found a lot of great things in my interviews and take everyone’s feedback to heart. Included bellow if my columns and charts. 

Inside the boundary
Who is In- People who want good programmers at an amazing price
What the Need Is- The need is for cheap quality programmers

Why the need exists- Prices for programmers to build websites in the United States is way too high compared to programmers outside the USA. 

Outside the boundary
Who is Not- Companies that are huge like Apple or Microsoft that need the best of the best programmers
What the Need Is Not- This is not the “Dollar store” of programmers
Alternative Explanations- People are comfortable with non-Americans programming their websites.